Tom Wicks

About

A hands-on design leader with over 10 years' experience taking products from idea to scale.

Tom Wicks on his doorstep in London

Biography

I’m Tom, a Lead Product Designer with over a decade of experience shaping digital products that deliver meaningful impact. I combine strong product thinking with hands-on design and prototyping, using research and real-world insight to guide decisions and create technology that improves everyday life.

My background spans product, interaction, and graphic design, allowing me to approach challenges holistically and bring clarity to complex problems. Comfortable working from early concept through to delivery, I focus on identifying the right problems to solve, aligning teams around a clear direction, and designing solutions that balance user needs with business goals.

Research session on Run an Empire

Research session on Run an Empire

Plot prototype in Japan

Plot prototype in Japan

Experience

The Body Coach

2023 — Present

Lead Product Designer

Lead product designer for the award winning fitness app helping people become fitter, healthier and happier.

Snook

2020 — 2022

Senior Interaction Designer

Work for government and private sector clients, tackling complex challenges from counter terrorism to cyber security and community engagement.

Location Games

2018 — 2020

Senior Designer

Led product design for two augmented reality fitness apps Stride and Run an Empire.

PAN Studio

2016 — 2017

Designer

In-house designer for an award-winning interaction design studio.

Goldsmiths

2016 — 2017

BA Design

First-Class Honours at the UK's top-ranked design course (Guardian University Guide 2013–2017)

Logo for Vision In Colour a film production company.

Logo for Vision In Colour a film production company.

The Move Manchester logo displayed on a large screen

The Move Manchester logo displayed on a large screen